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Ralph Lauren ‘4D Experience’

November 16, 2010

American label Ralph Lauren put before the public an 8-min 4D extravaganza at its New Bond Street flagship store in London. The visual spectacle allowed the building to suddenly “disappear” before materializing again like a dollhouse, starting a 3D fashion parade of four storey tall models before it became a virtual polo match. When the collection of Ralph Lauren Big Pony fragrances appeared, the air was also filled with the same fragrance, initialising what was to be the first 4D experience for the London public.

Source: streething

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